Use the Other’s Registered Trademark as the Search Keyword, Trademark Infringement or Not?
With the hot competition of e-commerce, some companies use the registered trademarks of their competitors who are more famous, as the search keywords for their website. Once the user types such keywords, their website will be shown to the user via the search engine, then they can attract more clients and obtain more business opportunities. In the recent years, the trademark infringement cases related to the search keyword became more and more, such as the ‘Dazhong Banchang v. Baidu’ (the involved trademark is ‘大众搬场’), ‘Wande Information Company v. Hithink RoyalFlush Information Network Company’ (the involved trademark is ‘万得’), ‘Louvre Company…