The Keys on Handling the identical/Similar Business Name and Registered Trademark
The business name is administrated by SAMR, and the registered trademark is administrated by the Trade Office. These are two different administrative procedures, so nobody could check crosswise. How to defend rights when you encounter the identical/similar business name and registered trademark? The first circumstance: a registered trademark is prior. Article 1 of the “Interpretation of the Supreme People’s Court on Certain Issues Concerning the Application of Law to Adjudication of Civil Cases of Trademark Disputes” (FA SHI (2002) No.32) prescribes that using wording that is identical or similar to another’s registered trademark as a business name and displaying it…