Setting Other Party’s Trademark as the Search Keyword on Internet
If you type “金夫人” on the search engine Baidu, the first three links show “金夫人GOLDEN LADY” and relevant pictures; the official website of the trademark right owner Company J and its relevant information; and the promotion information with the words as “南京婚纱摄影领军品牌M公司”. Company J filed a lawsuit against Company M and Baidu by claiming that both parties had jointly infringed its trademark right and constituted false propaganda. The similar cases are not rare. More and more companies are using internet for promotion. In order to attract attention, some companies tried to stick a “tag” by using other party’s trademark. If…